Casino reward programs have progressed substantially over the periods, becoming a vital instrument for drawing and keeping players. In 2023, a analysis by the U.S. Betting Association disclosed that 80% of gaming venues in the U.S. have implemented some type of membership program, reflecting the industry’s commitment to improving client interaction.
One notable individual in this transformation is Mr. Hornbuckle, the CEO of MGM Worldwide. Under his direction, MGM has redesigned its membership system, M Life Rewards, to present tailored interactions ...
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